A 90-day program to scale your paid media.Run by operators, not consultants.
We embed with founder-led DTC brands for 90 days. You get a dedicated Growth Engineer, the Angreal Playbook, and a documented system that keeps working after we leave.
Two tracks
Pick the one that matches your stage.
First $1M
For brands setting up paid media for the first time.
We get your Meta + Google accounts structured properly, your tracking clean, and your first profitable campaigns running. By day 90 you'll have a repeatable system, not just a hot ad.
What's included
- Full audit + 90-day plan in week 1
- Pixel + Conversions API + Shopify setup
- First 3 winning campaign blueprints
- Weekly 60-min strategy calls
- Slack-channel access to your Growth Engineer
- The Angreal Playbook (yours to keep)
Goal: first $100K/mo in paid revenue, profitably
6 brands per cohort. Next cohort: TBA.
Scale playbook
For brands scaling past their first $1M.
Your ads work, your team is stretched, and your CAC is creeping up. We embed with you for 90 days, run a systematic creative + audience expansion sprint, and document the playbook so growth keeps compounding after we leave.
What's included
- Top-to-bottom account audit (first 2 weeks)
- Dedicated Growth Engineer (10+ hrs/week)
- Creative testing system (4-6 new ads/week)
- Audience expansion sequence (week 4 onward)
- Cross-platform attribution review
- Documented scale playbook (yours to keep)
Goal: 2–3× your current revenue, sustainably
4 brands per quarter. By application.
The methodology
The Angreal Playbook.
Every brand we work with goes through the same three-pillar system. Once you're in it, you've got the operating manual to keep running it long after the 90 days are over.
Foundation, not vibes
Proper account structure. Conversions API wired correctly. Baseline metrics established. We don't optimize what isn't measured.
Systematic creative testing
4-6 new creatives per week against documented hypotheses. Winners get scaled, losers get killed inside 7 days. No more 'let's run this for a month and see.'
Scaling you can repeat
Documented budget-pacing rules. Audience expansion sequences. Cross-platform replication checklists. We hand you the playbook so it works after we're gone.
Who runs it
Growth Engineers who've actually scaled brands.
Our team has personally managed paid media for DTC brands across beauty, apparel, food & beverage, and home goods. We've made the expensive mistakes already. We don't want you to repeat them.
Detailed founder credentials and case studies coming soon.
90 days. One Growth Engineer. A documented playbook.
Cohort spots are limited. Apply now to be considered for the next round.