Consulting

Strategic growth guidance for DTC brands

We work hands-on with founder-led brands to figure out what's holding growth back, then fix it with you. You'll always work directly with a senior operator — your account never gets handed to a junior after the kickoff call.

The work

What we help with

We're generalists by design. Growth problems rarely live in one place, so neither do we.

Audience & Targeting

Identify who's actually buying vs. who you think is buying. Refine your targeting to reach customers who convert and stick around.

Lookalikes · Retargeting · Exclusions

Media Strategy

Get more from your ad spend. We audit your campaigns, fix what's broken, and build structures that scale without burning out.

Account audits · Budget allocation · Cross-channel

Unit Economics

Understand your real CAC, LTV, and margins. Know which customers are profitable and which channels actually drive value.

CAC/LTV analysis · Cohort tracking · Margin optimization

Tech & Tracking

Fix the foundation. Clean up your Shopify setup, pixel implementations, and analytics so you can trust your data.

Pixel audits · Shopify optimization · Data pipelines

Retention & Lifecycle

Turn one-time buyers into repeat customers. Build email flows, loyalty programs, and retention strategies that compound.

Email/SMS · Loyalty programs · Churn analysis

Growth Operations

Remove the friction that's slowing you down. Streamline processes, improve handoffs, and build systems that let you move faster.

Tool consolidation · Reporting · Workflows

The process

How we work together

Every engagement starts the same way: with understanding.

01

Discovery call

30 min call

We start with a conversation about your business: your goals, your channels, what's working and what isn't. If we don't think we can help, we'll tell you on that call.

02

Deep dive

1-2 weeks

If we're a fit, we dig into your data. Ad accounts, Shopify, analytics, email. We look at everything and map out where the real opportunities are.

03

Roadmap & priorities

Strategy session

We present what we found and what we'd do about it. Clear priorities, realistic timelines, and honest assessment of what will move the needle.

04

Execution

Ongoing

We work alongside your team to implement the changes ourselves. The engagement isn't finished when the deck is delivered — it's finished when the work ships.

Fit check

This might be for you if...

Your brand has found its initial product-market fit and is ready to scale intentionally.

You've tried agencies or freelancers but results were inconsistent.

You have a product people love but want to expand to new growth initiatives.

You're making decisions based on gut instead of data you trust.

You want a partner who understands business, not just one marketing channel.

FAQ

Questions

How is this different from hiring an agency?

An agency's incentive is to grow the retainer; ours is to be worth recommending. We work with a handful of brands at a time, you always work directly with us, and we'll tell you when something isn't worth doing even if we could charge for it.

What does an engagement typically look like?

Most engagements start with a deep dive audit and strategy phase (4-6 weeks), then move into ongoing advisory and execution support. Some brands need intensive help for a few months; others prefer ongoing partnership. We structure it around what you actually need.

Do you manage ad accounts directly?

We can, but that's not always the right answer. Sometimes you need strategic guidance and your team can execute. Sometimes you need hands-on management. We'll recommend what makes sense for your situation.

What if we already have a marketing team?

Great. We work well alongside internal teams. We can provide senior strategic oversight, fill specific skill gaps, or act as a sounding board for decisions. The goal is to make the team you have more effective, and to fill gaps until you're ready to hire for them.

How much does it cost?

It depends on scope and engagement type. We price based on the value we're creating, not hourly billing. After our discovery call, we'll put together a proposal that makes sense for your situation. If budget is a concern, we'll be upfront about whether we can help.

Next step

Ready to have a real conversation?

Thirty minutes, no deck. Worst case, you leave with a clearer read on your own funnel.