Marketing analytics for DTC brands
Stop scaling campaigns
that only look profitable.
Meta says 3.5×. Your Shopify orders say 2.4×. Angreal catches that gap across every channel and briefs you every morning — what happened, what changed, one move to make.
Not ready to sign up? Run a free Truth Check — see the gap between what your ad platforms claim and what your store actually booked, in about a minute.
Flat from $30/mo · never scales with revenue
Free to start · No card
Daily
A brief on yesterday, in your inbox before you've opened an ad manager
15min
Of setup clicks to connect your platforms — the dashboard fills in the same day
$30/mo
Starting price — and the bill only changes when you change plans
Why the numbers never match
Every platform grades its own homework.
Meta says the sale was theirs. So does Google. Add their dashboards up and you've sold your inventory twice. Angreal recomputes every claim against your Shopify orders and files a ruling — plain, inspectable math against your order book, not a black-box attribution model.
| Claimant | Reported | Shopify-actual | Angreal's ruling |
|---|---|---|---|
| Meta — Prospecting | 3.5× | 2.4× | Overclaimed. Hold budget. |
| Google — Brand Search | 4.1× | 4.0× | Honest. Scale +$65/day. |
| TikTok — UGC Hook v3 | 2.8× | 1.1× | Fatigued. Rotate creative. |
| Klaviyo — Winback flow | — | 11.4× | Undervalued. Expand the segment. |
Sample rulings from the demo account · your brief reads like this every morning
Inside the product
See what you get on day one.
No demo call required to see the product. This is the real layout, wired with sample data from a beauty-DTC brand.
Meta retargeting ROAS fell 22% this week while Google Search holds at 4.1x. Shifting ~$450/day from Meta retargeting to Search would have added an estimated $2.1K profit last week.
Review recommendationEight sources, eight versions of yesterday — one view
- Google, Meta, TikTok, Amazon, LinkedIn, Reddit, plus Shopify and Klaviyo — synced automatically
- Metrics standardized across platforms, so 3.2x means 3.2x everywhere
- Blended ROAS, CAC, and revenue against your actual Shopify orders
The toolkit
Everything under the hood.
Everything below is in the product today. The only thing that changes by plan is how much of it you get.
Cross-platform dashboard
Google, Meta, TikTok, Amazon, LinkedIn and Reddit — plus Shopify orders and Klaviyo email/SMS — in one normalized view of spend, revenue, and ROAS.
AI daily digest
A short brief in your inbox each morning: yesterday's numbers, and the one thing worth doing about them.
Ask Angreal
Ask in plain English — it already knows your vertical, margins, and goals. No prompt engineering.
Budget allocation & pacing
Each platform's budget recommendations pulled into one view, with pacing guards that flag overspend mid-flight.
Anomaly detection
Daily checks on spend, CPA, and conversions, with alerts delivered to your Slack.
Advanced · on higher tiers
ForecastingPro
Revenue and spend forecasts by channel so you can plan inventory and budgets ahead.
Cohorts & LTVPro
Cohort analysis tied to your Shopify orders — see payback windows, not just first-click ROAS.
Where this is going
Revenue is half the story. Margin is the other half.
We're not trying to out-model anyone on attribution or media mix modeling. Angreal's direction is simpler and, we think, more useful: a low-cost tool that tells you honestly what your marketing is worth after costs — and what to do about it, product by product.
Margin, not just revenue
Revenue says what you booked. Margin says what you kept. Angreal is moving toward reading your business the way you actually run it — after product costs, not before.
Product-level profitability
Blended ROAS hides which products carry the account. The goal: see contribution by product, so a "winning" campaign selling a money-losing SKU stops looking like a win.
Margin-aware budget & merchandising
Recommendations by SKU — which products deserve more spend, which are quietly unprofitable, and how that should shape both your budgets and your catalog.
This is our roadmap, not the current feature list — everything else on this page ships today; this section is where we're headed.
Why Angreal AI vs ChatGPT
Ask why CPA jumped Tuesday. It answers with your Tuesday.
Your spend, your orders, your campaigns — not a blog post's best guess.
Angreal AI
ChatGPT / generic LLM
Syncs the spend, revenue, and ROAS from YOUR ad accounts — Google, Meta, TikTok, Amazon, LinkedIn, Reddit — against your Shopify orders every day.
Has no access to your account. Tells you what worked for someone else last quarter.
Knows your vertical, margins, and goals from day one.
Starts every conversation from zero.
The morning digest names the campaign and the numbers behind each recommendation.
Gives you a checklist of generic optimization tips.
Grounded in your synced data — recommendations arrive with the numbers attached.
Hallucinates platform names, metrics, and numbers under pressure.
Pricing
Priced on features. Never on your revenue.
Software is self-serve, billed monthly, and starts at $30/mo. If you'd rather have a human run paid media alongside you, our Incubator program is a separate 90-day engagement — no software lock-in either way.
Software · Self-serve
Starter
Everything you need to see your data clearly.
- Cross-platform dashboard
- Integrations (Meta, Google, Shopify, +)
- Period comparison
- CSV data import & export
Growth
Daily AI insights, alerts, and budget pacing.
- Everything in Starter
- AI Daily Insights digest
- Slack alerts (anomaly detection)
- Custom KPIs + budget pacing
- Health scores + brand intelligence
- Klaviyo email performance
- AI chat (200 messages/mo)
- Team collaboration
Pro
Forecasting, cohorts, unlimited AI, API access.
- Everything in Growth
- Unlimited AI chat
- AI recommendations + forecasting
- Customer cohort analysis
- Team audit trail
- Report builder + API access
Agency
Run all your clients here — white-labeled.
- Everything in Pro
- White-label client portal
- Multi-client portfolio dashboard
- Client templates
- Webhooks (Zapier-compatible)
- Performance benchmarks across roster
- Unlimited AI chat across clients
Apples to apples
Angreal vs Triple Whale.
Triple Whale is a good product. On the day-to-day basics we cover the same ground — the two things that set us apart are a price that doesn't climb with your revenue, and a daily reconciled brief that tells you the one thing to do today instead of leaving you to dig through a dashboard.
Feature
Angreal
Triple Whale
Cross-platform dashboard (6 ad platforms + Shopify + Klaviyo)
AI-powered insights
Both have AI — theirs is a chat assistant for ad-hoc analysis; ours is a scheduled morning brief with one recommended action
Slack anomaly alerts
Flat pricing that doesn't scale with revenue
TW pricing is GMV-based
Entry paid plan
TW rises with your GMV
Triple Whale pricing is GMV-based and rises with store revenue; entry figure per public pricing coverage, mid-2026. Angreal pricing is flat.
FAQ
Common questions.
From $30/mo · flat, never priced on your revenue
Wake up knowing where you stand.
Connecting your platforms takes about 15 minutes tonight. Your first brief is ready tomorrow morning — every revenue claim already checked against your orders.